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About us

Our mission is to make legal services more accessible.

The majority of people who face a legal problem around the world don’t get legal assistance. And, for those who do, most are dissatisfied with the service they get.

Josef was created to solve that problem, founded by two young lawyers and a developer who believed that the law needs to work for everyone.

What we do

Josef is a no-code and GenAI-powered automation platform that transforms the way legal teams work, empowering them to create digital tools that automate their day-to-day.

Through Josef, these teams are saving time, scaling their services, helping more people and delighting staff and clients – all while making legal services more accessible.

To date, our clients have built thousands of tools and they’ve been used millions of times to solve legal problems.

Today, the best legal teams around the world use Josef, from global commercial firms to in-house teams at multinational corporations, to leading boutique and NewLaw firms, to the world’s best universities and law schools.

Our founders

The Josef story

What’s in a name and why are we called Josef?

This is the story of how and why Josef came to be, and the Kafka character that serves as our inspiration.

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Our team

Avina Al, Head of Product

Avina Al, Head of Product

Avina is Josef’s Head of Product, with responsibility for the end-to-end product development cycle. Avina is a product management professional with a change management background and has worked at proptech, agritech and edutech companies.

Ali Cook, Strategy Lead

Ali Cook, Strategy Lead

Ali is the Strategy Lead at Josef. Ali is a law graduate from University of Melbourne and Queens University in Canada, and has previously worked as a legal business analyst for a payments technology company.

Erica Zhong, Growth Lead

Erica Zhong, Growth Lead

With over 15 years of experience spanning corporate law, consulting, and tech, Erica loves working with customers to discover new opportunities and clever solutions. Outside of work, she is passionate about all things food!

Sebastian Thiele, Senior Product Lead

Sebastian Thiele, Senior Product Lead

Seb brings to Josef a wealth of skills and experience having worked at Deutsche Telekom, Telstra, ZIP, Happy Co, and others. He currently leads the charge on Josef’s industry-leading genAI-powered platform Josef Q and is uber-excited to see how teams across the globe will be empowered by the platform in the coming year.

James Poindexter, Account Executive

James Poindexter, Account Executive

James is an account executive at Josef. He received his J.D. from the University of Texas at Austin and has been working in legal tech ever since. James brings a wealth of experience from working at various early-stage software companies. Outside of work, he's a passionate rock climber who enjoys spending time in the mountains.

Jake Brown, Head of Legal Technology

Jake Brown, Head of Legal Technology

Jake is Head of Legal Technology at Josef. Having practiced as a corporate and commercial attorney, Jake has since applied his expertise at the AI-powered, contract analysis platform Kira Systems. His roles included Legal Knowledge Engineer alongside Customer Success Manager. Today he continues to forge meaningful relationships with clients at Josef, working tirelessly to expand the platform’s global reach.

Thomas Bullock, Senior Front-end Developer

Thomas Bullock, Senior Front-end Developer

Thomas is a Front-end Developer at Josef, and brings years of experience in software applications. Prior to Josef, Thomas worked on technical solutions for companies in the defence, payments and medical devices sectors. He is also an accomplished musician, who has recorded and performed with numerous bands. He's also a master brewer, there ain't much about beer TB doesn't know.

Henry Ho, Product Manager

Henry Ho, Product Manager

Henry is a Product Manager and supports Josef’s product team and customers with bot development and success. Henry brings years of experience in the legal industry, and has worked at top law firms globally, including Freshfields Bruckhaus Deringer in Hong Kong and Smart & Biggar in Canada.

Morris Chavez, Senior Developer

Morris Chavez, Senior Developer

Morris is a Senior Developer at Josef with over a decade’s experience in software engineering. Alongside his previous role as a full-stack developer at Finder, Morris is polyglot programmer. He is fluent in Python, PHP, Javascript, Java, Ruby, C/C# and is currently learning Go. In his spare time Morris is an avid gamer!

Victor Yampolsky, Senior Developer

Victor Yampolsky, Senior Developer

Victor is a full-stack developer at Josef with over 14 years experience in software engineering. He excels in the programming languages React, Vue, Python and ASP.NET. Victor is a keen problem solver and committed to continually expanding his engineering skills, all while levelling up the Josef platform itself!

Jelo Rivera, Full Stack Engineer

Jelo Rivera, Full Stack Engineer

Jelo Lois Rivera is a Full Stack Software Engineer currently enhancing legal technology solutions at Josef. His expertise is bolstered by years of developing robust software solutions in e-commerce, AI technologies, and cloud infrastructures. Outside of work, Jelo can often be found riding the waves, as he’s an avid surfer when not coding or contributing to the software community through articles.

Yilin Chao, Full Stack Engineer

Yilin Chao, Full Stack Engineer

Yilin is a Full Stack Engineer at Josef. After receiving a Master of Information Technology from RMIT, Yilin has gone on to work in IT Digital Transformation and IT Support at the likes of Hills Limited and Bamyan Accounting & Financial Services. He has worked as graduate apprentice at the Zero to Mastery Academy and today continues to level-up the Josef platform, helping create the best legal automation tool possible.

Jay Atkins, Customer Success Manager

Jay Atkins, Customer Success Manager

As a former teacher, Jay has worked in a range of educational settings, both in Australia and overseas. This has included working with Associate Professor Gary Cazalet at Melbourne Law School to deliver the Law Apps subject, and the 2022 Law, Tech and Design Pop-up. Jay is due to complete the JD program herself in 2023.

Elliott Howarth, Junior Marketing Specialist

Elliott Howarth, Junior Marketing Specialist

Elliott is a Junior Marketing Specialist at Josef with several years experience in customer-facing managerial roles. He leads Josef's efforts creating new content and taking care of product marketing. Elliott also holds both a Masters and Bachelor of Arts in Film Studies from the University of Sussex and University of Warwick in England.

Jenny Li, Backend Engineer

Jenny Li, Backend Engineer

Jenny is a Backend Engineer at Josef who delights in applying her creativity to solve problems using technology. With a background in both data science and software development, she brings a unique perspective shaped by diverse experiences, including contributing to open-source projects during her Bachelor's in Data Science at UNSW and roles in machine learning and data engineering at companies like Seek. Outside of work, Jenny loves watching absurd plays and drawing.

Ollie Bannatyne, Product Design Lead

Ollie Bannatyne, Product Design Lead

Ollie is the Product Design Lead at Josef. His role is to make Josef's product experience magical for users. Ollie brings decades of experience across product design, strategy and product management. He's introduced human-centred design into some of Australia’s largest organisations. His recent focus has been leading product and design teams in fast-growing scale-ups. He is admitted to the Bar in New Zealand.

Ana Drăgan, Q&A Engineer

Ana Drăgan, Q&A Engineer

Ana is a Q&A Engineer at Josef responsible for maintaining the stability & reliability of the platform. A graduate of the University Politehnica of Bucharest, Ana has worked in Quality Assurance for the likes of London Stock Exchange Group and Verifone. Today Ana works alongside the Josef Engineering team to continue to bolster and expand the platform’s functionality.

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