The Josef story
What’s in a name and why are we called Josef?
This is the story of how and why Josef came to be, and the Kafka character that serves as our inspiration.
Josef is a no-code software platform that empowers lawyers and legal professionals to automate legal tasks, including lawyer-client interactions, sending emails, generating legal documents and providing legal guidance and advice.
Through Josef, these teams are saving time, scaling their services, helping more people and delighting staff and clients – all while making legal services more accessible.
To date over 6,000 bots have been built, and they’ve been used 140,000 times to solve legal problems.
Today, the best legal teams around the world use Josef, from global commercial firms, to in-house teams at multinational corporations, to leading boutique and NewLaw firms, to the world’s best universities and law schools.
Tom Dreyfus is the Chief Executive Officer and Co-Founder at Josef, and leads the company strategy and global relationships with customers and technology partners. Tom has worked as a solicitor, and served as an associate at the High Court of Australia. Tom was also a founding member of the Columbia Law School Legal Technology Association. Tom has held board and leadership roles in not-for-profit organisations, and is a regular speaker at global legal industry events.
Sam Flynn is the Chief Operating Officer and Co-Founder at Josef, and leads Josef’s business operations, governance, marketing and customer success functions. Sam has worked in advertising, as a lawyer and as an associate at the Supreme Court of Victoria. Sam has extensive experience in the intersection of technology and law, launching myki fines, one of the first successful examples of B2C legal tech. Sam is an advocate for using legal tech to bridge the access to justice gap, and he serves as an Advisory Board member of the Centre for Legal Innovation (CLI).
Kirill is the Chief Technology Officer and Co-Founder at Josef, and leads Josef’s technology strategy and operations, with responsibility for the technology and product roadmap. Kirill is an experienced and award-winning software engineer and machine learning practitioner. He has worked as a software developer at digital agencies and played a key role in building digital solutions for government and local start-ups.
Avina is Josef’s Head of Product, with responsibility for the end-to-end product development cycle. Avina is a product management professional with a change management background and has worked at proptech, agritech and edutech companies.
Toby is Josef's VP of Engineering and leads Josef's product engineering team. His 20+ year career in technology spans a variety of industries including advertising, energy, education, e-commerce and mobile app development at the likes of the Australian Open, Coles, Origin, the ATO and Cadburies.
Sharan is an industry expert and thought leader in legal technology with many years of experience in the legal industry as Corporate Counsel and Management Consultant to the top and mid-tier law firms and in-house legal teams. Sharan has previously held senior positions at Thomson Reuters and Bryter and is on the Board of Advisors for The Legal Technologist.
Johan is a growth specialist, responsible for business development and growth at Josef. Johan is a former lawyer for the World Trade Organisation and Stockholm Chamber of Commerce, and brings a passion for legal technology and fluency in four languages.
Nihar leads Josef’s Customer Experience (CX) team who are responsible for helping Josef’s amazing clients succeed and achieve their desired outcomes. Nihar has a wealth of experience in CX having managed large client portfolios at other successful tech brands like SurveyMonkey and Go1.
Prue is Head of Legal and Operations at Josef. Her role involves providing internal legal advice covering matters such as compliance, data security and finance. Prue also heads HR, providing guidance and mentorship on team and culture development. Awarded one of the best lawyers in Australia for Land Use & Zoning Law in 2019, Prue has previously served as a Partner at the national law firm Maddocks. During her time at Westpac, Prue also headed departments such as the Head of Financial Crime Program - Quality.
Chris is the Head of Marketing at Josef, and leads the marketing function. Chris has worked in the ‘telco’ and ‘tech’ sectors for the last 16 years and held senior positions at leading brands like iPrimus, Telstra and MYOB. His experience spans across both direct and digital marketing, and more recently focused on growth marketing for scale-ups and startups.
Laura is responsible for business development at Josef. Her interest in legal tech arose in an interdisciplinary seminar organized by LMU and TU Munich, Germany, in 2016 as part of her law studies at LMU Munich. Since then, she has worked on a legal tech research project in a law firm and in business development at two legal tech startups.
Ali is a Legal Technologist in the Customer Experience team. Ali is a recent law graduate from University of Melbourne and Queens University in Canada, and has previously worked as a legal business analyst for a payments technology company.
Henry is Josef’s Legal Technology Lead and supports Josef’s product team and customers with bot development and success. Henry brings years of experience in the legal industry, and has worked at top law firms globally, including Freshfields Bruckhaus Deringer in Hong Kong and Smart & Biggar in Canada.
Laura is responsible for business development and growth at Josef. She has a bachelor of laws and has previously worked in business development and marketing roles at King & Wood Mallesons, PEXA and at Lawyers on Demand in London.
Mattia is the Design Lead at Josef. Mattia brings extensive design experience and has previously held lead design roles at tech startups, working on design strategy, product, research and brand. He has lectured on Design Thinking and Behavioural Economics at General Assembly.
Thomas is a Front-end Developer at Josef, and brings years of experience in software applications. Prior to Josef, Thomas worked on technical solutions for companies in the defence, payments and medical devices sectors. He is also an accomplished musician, who has recorded and performed with numerous bands.
Talia is a Legal Technologist in the Legal & Operations department at Josef. While undertaking a Bachelor of Law & Computer Science, Cyber Security at the University of New South Wales, Talia has held multiple executive and administrative positions at the likes of The Legal Forecast, SECedu and Startup Link. At Josef, Talia assists in Legal & Operations functions while ensuring clients excel in their automation projects, lending her expertise to countless bot builds.
Jake is a Customer Success Manager at Josef. Having practiced as a corporate and commercial attorney, Jake has since applied his expertise at the AI-powered, contract analysis platform Kira Systems. His roles included Legal Knowledge Engineer alongside Customer Success Manager. Today he continues to forge meaningful relationships with clients at Josef, working tirelessly to expand the platform’s global reach.
Elliott is a Customer Support Specialist at Josef with several years experience in customer-facing managerial roles. He heads Josef Support, ensuring all customers are equipped with the information and tools they need to build their best bots. Elliott also holds both a Masters and Bachelor of Arts in Film Studies from the University of Sussex and University of Warwick in England.
Ben is a Legal Technologist in the Customer Experience team at Josef responsible for helping customers build and polish their automation tools. Elsewhere Ben has held roles as a Paralegal and Clerk for the likes of MinterEllison, King & Wood Mallesons, AED Legal Centre and most recently Refugee Legal. Ben is set to graduate from the University of Melbourne as a Juris Doctor, Law and holds a Bachelors of Arts in Creative Writing - Law & Justice.
Yilin is a full-stack Junior Developer at Josef. After receiving a Master of Information Technology from RMIT, Yilin has gone on to work in IT Digital Transformation and IT Support at the likes of Hills Limited and Bamyan Accounting & Financial Services. He has worked as graduate apprentice at the Zero to Mastery Academy and today continues to level-up the Josef platform, helping create the best legal automation tool possible.
Ana is a Q&A Engineer at Josef responsible for maintaining the stability & reliability of the platform. A graduate of the University Politehnica of Bucharest, Ana has worked in Quality Assurance for the likes of London Stock Exchange Group and Verifone. Today Ana works alongside the Josef Engineering team to continue to bolster and expand the platform’s functionality.
Victor is a full-stack developer at Josef with over 14 years experience in software engineering. He excels in the programming languages React, Vue, Python and ASP.NET. Victor is a keen problem solver and committed to continually expanding his engineering skills, all while levelling up the Josef platform itself!