Josef is an award-winning no-code platform used by leading legal and compliance teams—from Bupa to L’Oréal—to build digital self-service tools that do the work for you, whether it’s generating documents, answering FAQs, or setting up new matters.
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The majority of people who face a legal problem around the world don’t get legal assistance. And, for those who do, most are dissatisfied with the service they get.
Josef was created to solve that problem, founded by two young lawyers and a developer who believed that the law needs to work for everyone.
What’s in a name and why are we called Josef?
This is the story of how and why Josef came to be, and the Kafka character that serves as our inspiration.
Tom Dreyfus is the Chief Executive Officer and Co-Founder at Josef, and leads the company strategy and global relationships with customers and technology partners.
He brings a global perspective on the legal industry, with experience working in law firms, universities, in-house teams and the court system both in Australia and the United States. Alongside his work at Josef, he is the acting President of the Australian Legal Technology Association.
Sam is Co-Founder and COO of Josef, and leads Josef’s business operations, governance, marketing and customer success functions.
An ex-BigLaw litigator, Sam is on the Board for the Center for Legal Innovation, and on the Emerging Leaders Council of the Legal Services Corporation. He regularly speaks on generative AI, including at schools like Cornell and NYU, and at Stanford's 2024 conference on AI in legal & compliance: JURIX.
Kirill is a Co-Founder at Josef and is our former Chief Technology Officer.
No longer part of Josef's day-to-day operations Kirill now serves as an advisor to the business and sits on Josef's board. Kirill is an experienced and award-winning software engineer and machine learning practitioner. He has worked as a software developer at digital agencies and played a key role in building digital solutions for government and local start-ups.
Avina is Josef’s Head of Product, responsible for the end-to-end product development cycle. With over 10 years of experience in product and change management, she has previously worked across several proptech, agritech, and edutech companies.
Seb is Josef’s VP of Product. He has previously held roles at Deutsche Telekom, Telstra, ZIP, Happy Co, and other companies. Currently, he leads Josef’s AI development.
Erica is Josef’s Growth Lead. With over 15 years of experience in corporate law, consulting, and tech, she loves working with customers to unlock new opportunities and develop smart automated solutions.
Marc is Josef’s Head of Engineering. He brings over 20 years of experience in software engineering and leadership to his role at Josef. While leading the engineering team, Marc also ensures Josef adheres to the company’s strict data security policies and practices.
Ali is the Strategy Lead at Josef. A law graduate of the University of Melbourne and Queen’s University in Canada, Ali works across Josef and has previously worked as a legal business analyst for a payments technology company.
Jake is the VP of Legal Technology at Josef. An experienced corporate and commercial attorney, Jake’s also an automation expert and today leads Josef’s Legal Technology Lab alongside working closely with the Customer Success team.
Ollie is the Product Design Lead at Josef, bringing extensive experience in product design, strategy, and management. He has previously introduced human-centered design to some of Australia’s largest organizations and now leads product and design teams in fast-growing scale-ups.
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