“We wanted to be seen as a function that enables the business, not holds it back.”– Candy Welsh, Legal Counsel, L'Oréal
How L’Oréal’s legal team cut contract turnarounds by 66%
Watch Josef Co-founder & COO Sam Flynn's fireside chat with L'Oréal Legal Counsel Candy Welsh
Challenge
L’Oréal’s legal team set out to simplify and speed up contract processes while proactively guiding marketing teams through evolving regulatory requirements.
- High-volume contracts had become persistent pain points for the business, especially during seasonal spikes
- Reviewing and correcting contract submissions consumed time and legal resources
- Complex greenwashing rules created confusion for marketing teams and risk for the business
Josef's workflow designer and a contract tool in action
Solution
With Josef, the legal team created a suite of tools to drive consistency, increase efficiency and deliver smarter, faster legal support. Examples include:
- Contract automation tools that streamline agreements previously known for causing delays and frustration
- A greenwashing compliance tool that guides marketing teams through sustainability regulations with practical, easy-to-follow prompts
- Legal intake tools that standardise how legal requests are submitted and tracked
“Our contract tools have saved so much time. One contract used to take over an hour, and now it takes 20 minutes.”– Candy Welsh, Legal Counsel, L'Oréal
Example: High-volume contracts
Before Josef, manual contract drafting meant slow turnaround and inconsistent quality.
Now, business users complete contracts in guided, self-serve formats, reducing legal review time and ensuring accuracy from the start.
It’s 66% faster and requires far fewer follow-ups from legal.
“There’d be 100+ of these contracts a year, so it's been a huge win for the business.”– Candy Welsh, Legal Counsel, L'Oréal
Results
With Josef, L’Oréal’s legal team has accelerated delivery, reduced admin, and given the business the tools they need to speed up decision-making, reduce risk, and get more done.
- 66% drop in contract turnarounds, saving ~2 weeks of work per year
- Fewer review cycles thanks to more accurate, complete submissions
- Self-service legal guidance for marketing teams working on sustainability messaging
“We're creating more lead times for ourselves and can spend more time issue-identifying and working through really bigger issues.”– Candy Welsh, Legal Counsel, L'Oréal
See Josef in action
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