Book a demo
Explore how you can empower the business with self-service AI Q&A, contract and workflow tools on Josef.
Watch Tom & Sam reflect on 2025 at Josef
Together, they reflect on how Josef fared, the customer tools and features they loved most, the legaltech events that really stuck out, and what’s on their wish list heading into the new year.
“I’ve never felt clearer on what Josef is and the problem we solve than I do today,” Sam says.
Watch the conversation above, listen on Apple Podcasts, Spotify or YouTube, or read our recap below.
Tom’s top Josef feature pick for 2025 was Smart Suggestions, an intelligent AI agent within Josef Q that helps end users ask better questions by adding missing context up front.
“People miss critical context all the time, so we built an agent that helps them ask a better question,” Tom explains. That way, more of the business can get safe, accurate answers, and take the right next steps fast.
Sam’s standout was Follow-Up Suggestions (also on our AI Q&A module Josef Q), which guides users with ways they can dig deeper into a given topic via a set of follow-up questions.
“We’ve had a 540% increase in usage on our Q&A module this year,” Sam says. “That means more in-house teams than ever taking away those low-level queries” and more time for the higher-level strategic work they’re actually trained to do!
For Josef, that adoption has translated directly into growth. “We’ve seen a 60% jump in revenue just from the middle of the year,” Sam adds. “It’s been a real explosion, and I’m really proud of where we’ve landed.”
One of the pair’s standout customer stories comes from Fluidra, the global pool manufacturer headquartered in Spain. Sam summed up the magic of their Q&A tools’ rollout. “Legal didn’t follow IT this time. They led. And they won.” Read their story here.
Tom took a moment to celebrate the return of self-service document automation. What Sam calls, “the unsung hero of the year.”
Because while AI contract drafting captured headlines early on, teams have rediscovered that precision, templates and control still matter deeply. The surge in usage across Josef’s contract automation module says it all.
For Sam, it was his guest spot on Law://What’s Next, adidas’ Alex Herrity and TravelPerk’s Tom Rice podcast.
It was a chance to “nerd out” and talk “all things AI and the connection between corporate legal and legal aid.” It perfectly captured the intersectional approach we champion at Josef.
For Tom, the coverage of Josef’s work with NYU and Housing Court Answers in New York was a great win. Read about it here.
“It celebrated both our mission and our technology,” he says. HCA’s tool Roxanne has helped 1000s of New Yorkers this year navigate tenants rights and reminds us why access to justice remains at the heart of what Josef does.
November’s TLTF Summit in Austin had “an electricity in the room that felt different,” Tom notes.
With builders, operators, investors and innovators all in one space, it felt less like a conference and more like a preview of what the next chapter of legaltech will look like.
Sam’s pick? Legalweek New York for the pure chaos and joy of it all.
A special shout-out to our Legal Week (Mis)Adventures mini-series that led Sam and Tom from a fortune teller’s booth to a subway misadventure to behind the counter at Sam’s local bodega. Check the videos out if you missed them!
Bringing our leaders together on the Great Ocean Road in Australia was a top highlight.
As Tom says, “What’s great is that we got to hang out with people that we all like,” which you don’t find everyday at work. It was a particularly special hang for a team constantly working across continents in all matters of time zones.
“We’re high-performing team and everyone is obsessed with the thing they do,” Sam says. That focus fuels our pace, and the offsite cemented it.
For Tom, it was Josef’s work with Frontline Justice, a project that’ll bring AI and community justice workers across the US together in a way the legal aid world has never seen before. More to come in the new year!
Sam spotlit Legal Aid of North Carolina, whose tenants’ rights guidance and document automation tools are showing the everyday utility of accessible self-service tools. LANC have created “core tech that people need when they’re trying to self-serve,” Sam says. Learn more.
At the beginning of 2025, “people said the ROI for AI wasn’t there,” Tom says. “Then… they started measuring it.”
The shift from hype to accountability was a defining feature of 2025 in Tom’s eyes, with teams focusing on concrete outcomes like time saved, reduced workload, clearer answers and fewer repetitive queries.
For Sam, 2025 was “the year both the skeptics and the true believers were proven wrong.” AI didn’t collapse nor did it completely upturn everything. It progressed, quietly and meaningfully.
Sam’s hope for the industry next year? More heads-down and much less noise. “I hope the conversation quietens down as there’s so much great work we can all be doing.”
For Tom, more legal and compliance teams recognizing what’s already possible: “Not someday. Now.”
The tools to get rid of low-level churn work and that empower entire businesses and communities now well and truly exist. The next step involves two things: confidence and adoption, not waiting around.
Sam notes that “90% percent of the market is still figuring out how to prompt ChatGPT.” He hopes the new year sees more teams moving beyond manual workarounds and embracing the purpose-built tools that are ready and waiting to help.
Explore how you can empower the business with self-service AI Q&A, contract and workflow tools on Josef.
We'll be in touch soon to arrange a time to speak.